7 Habits of Insanely Successful Writers

It takes a very specific set of skills to be a writer who performs well. These skills often form habits, and these habits are the keys to success for a lot of people who write. While these habits come naturally for several writers, others will have to develop them purposefully over time. It takes dedication to be great at any craft, and this is especially true for those who want to cultivate the following seven habits of insanely successful writers.

Habit #1: Successful writers build and maintain their stamina by writing often.

People who are interested in being good at writing should be practicing every single day. To be successful at writing as a profession, a lot of work has to be produced on a regular basis, and this requires a certain level of stamina. The easiest way to build this habit is to come up with a routine that includes writing for a set period of time each morning before breakfast or each evening after dinner. Having a daily routine that includes a bit of writing conditions a person’s mind to be able to handle the stress of the creative process.

Habit #2: Good stories are written by people who take risks with character development.

Stock characters have their place, but the characters who are remembered for centuries are the ones who defy conventional molds. Unfortunately, many writers are afraid to get too far outside of the box. This fear can come from a number of places, but it usually boils down to a fear of failure. A character’s flaws and weaknesses are what set him or her apart from the crowd, and successful writers push past their fears to give a character an uncommon feel.

The two keys to making this work are having an active imagination and avoiding boring patterns. To build this habit, a writer could create an exercise to develop a character and his or her story based on a random selection of traits. This could be performed a couple of times each week to get practice at developing interesting characters.

Habit #3: Writers who consistently produce get the right kind of rest in their downtime.

While outstanding writers have to be able to create content at a good pace, they also have to rest regularly to avoid burnout. Working on an important piece of work for 12 hours each day can be a very rewarding experience, but producing at this rate for a prolonged period of time isn’t possible for the vast majority of people. Balancing a sufficient amount of writing with a healthy amount of rest is the right combination to keep a writer happy and creative.

The right kind of rest will vary between different types of writers. Some people might like sitting inside and reading for a few hours, and others might prefer to go out with friends or to see a show. A writer has to know whether he or she functions better with active rest or passive rest, and it’s his or her responsibility to give the body what it needs.

Habit #4: Successful writers always record their ideas.

The popular productivity system outlined in the book “Getting Things Done” by David Allen puts a lot of emphasis on being able to record ideas no matter the time or location. This is a very critical idea for writers. People get inspiration from their surroundings as their brains make new connections, so it’s impossible to know where an excellent idea will come from. Ideas are what fuel a writer, so it’s easy to see why great writers are always keeping up with their ideas.

In today’s world, there are essentially two ways to go about this. Some people will prefer keeping a small notebook and pencil around at all times. Others will prefer to use some type of newer technology like keeping up with ideas on a smartphone application. No matter what is used to capture ideas, the important thing is that they are recorded for future consumption.

Habit #5: Writers who are successful use planning as the strategic foundation for what they write.

The better a writer is at the process of planning his or her work, the more likely he or she will be to produce great content. Writers who see success are more often than not the types who are very meticulous about planning out their work. With extensive planning, people who write fiction will have stronger stories and more interesting characters. Along similar lines, non-fiction writers will cover their material in a more comprehensive way and make it more accessible to their readers. Once planning becomes a habit, it’s almost difficult to write poorly because the process all but prevents a writer from doing so.

Habit #6: To avoid procrastination, great writers regularly confront their anxieties about writing.

It’s very scary for a person to put his or her heart and soul into a piece of work to have it rejected, and the possibility of failure can cause a lot of anxiety for anyone. For writers especially, anxiety has to be systematically flushed out of the equation. This anxiety will usually be the strongest in the beginning of a writing session, and successful writers habitually follow routines that allow them to confront this anxiety several times each day. The easiest way to develop this habit is to avoid writing for more than an hour without taking a break for 10 or 15 minutes. Writers who take short breaks during the day will have to start many more writing sessions than those who do not. By facing the anxiety of starting a writing session over and over, writers can train themselves to be immune to procrastination.

Habit #7: Insanely successful writers have a good attitude about failure.

Robert Pirsig is a writer who holds a very special world record. In the 1970s, Pirsig wrote what is now a famous philosophical novel titled “Zen and the Art of Motorcycle Maintenance”. This book has sold millions of copies, and it has made Pirsig a wildly successful author. However, a total of 121 publishers turned down this book. One of Pirsig’s greatest habits was looking at failure as a chance for improvement, and this is why he continued pushing to get his novel published. This habit is what led him to holding the world record for writing a bestseller that was turned down by the most publishers.

Embed This Infographic On Your Site

Nowadays, more brands and businesses are turning to outsourced creative branded content in order to excel in today’s technological marketplace. Blog posts that offer interesting, concise material are likely to generate more attention, along with interest shares on various social media platforms.

A Comprehensive Glance into Custom Content Figures

According to the Custom’ Content Council’s 12th annual industry study, branded content marketing has grown at record levels over the past few years, rising to a 13% increase – that’s $1,640,107 worth of spending! – over the last two years. 79% of marketers are making a swift transition into branded content, and 52% of companies have reported employing at least one type of branded content creation in 2012.

An approximate 66% -74% of content that is created for print, electronic and other marketing strategies are also utilized various social media niches. The outsource-spending total of branded content was a record $371,364! If we looked exclusively at the companies that outsourced, the average spend further increases to $987,417. The total amount spent on branded content per company rose to $1,725,736, in comparison to the previous two-year average of $1,640,107. Furthermore, 38% of respondents felt their branded content budgets was likely to increase within the coming year.

**More than 170 companies ranging from Graybar, Manpower, State Farm Insurance, Towers Watson , Goodwill Industries, Sunkist, ValueOptions and other big name conglomerates participated in a survey that determined four reasons for utilizing branded content. The first motive was to educate customers; the second was an emphasis on brand loyalty; the third was upselling, and the final fourth was customer retention.

Tips on Creating Marketable Content

Content for the web should be written with readability in mind. Brands that do not provide written content that reflect a grasp on Internet-readability research will inevitably lose some of their target audience. The Internet poses unique challenges and opportunities in regards to how information is consumed. Some of the many elements of readability that require attention are: the proper use of contrasting colors; adequate column widths; page organization; grammatical/spelling errors and scannability of pages.

Fonts vary in readability. In print, serif fonts are easier to read, but online, sans serif fonts are considered more “readable.” Tell me, are you using the right SIZE font? Does the content use concise, objective language at an appropriate reading level used? Those who tailor their messages in concise, objective language at an appropriate reading level for their audience can achieve a better response.

**Branded content is amassing popularity with its wide-range, audience appeal. However, intriguing content must also be met with research readability to gauge interest of site visitors. In short, even the best writers must be familiar with research readability in order to convey the successes of their particular brand. The following infographic showcases some key points for all businesses to consider.

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Source: http://www.customcontentcouncil.com/news/new-survey-shows-continued-growth-content-spending
Source: http://www.webmarketingnow.com/tips/content-readability-essential.html

Do You Need More Visitors ?

Often times my former clients would come to me with the same problem.

“I need more website visitors.”

The solution has, and will always be the same. It’s one of two solutions.

1. Buy The Website Visitors

There are a number of marketplaces to buy website visitors. Two of the most popular and most effective are Google Adwords, and Facebook Ads. Both are pretty effective. But long term buying visitors is not an effective solution. Because you will constantly needing to buy new website visitors in order to get conversions, and sales.

2. Attract More Visitors

When you create content that is shareable and evergreen you create an unlimited, and endless supply of leads, conversions, and sales. It’s an endless supply of visitors from Search, and Social Media both. That’s the best part about content creation. If you write epic content people want to share it, people want to be apart of your story. They want to recommend YOU to friends. They want to share it with business partners. Content that is epic is organically shared. And will grow your business forever.

So if you need more visitors, the solution is simple.

Write Epic Content (or hire a great team to do it for you)

Starting a business is hard. A tech startup even harder. There are so many things, so many variables that are out of your control. Depending on your desires your startup could be a video hosting site for small businesses, or maybe you have a cool app. Regardless of your business model these common mistakes are ones I’ve seen play out time and time again over the years. Heck a few of them I’ve even done myself with my companies. I write this to help you NOT follow in my footsteps, but to learn from my mistakes and help you get over the top with your startup, or business idea. These are 5 epic blunders you don’t need to repeat.

1. Your Startup Is Too Product Focused

Often times in a startup founders are too product focused, and not focused enough on organization, and business. There’s this excitement building a product. It’s addicting. Everyone wants to get their hands into the end product. Everyone wants the glory. But in reality often times what determines success and failure is who is the great organizer. Who has the better business mind.

Let’s take a look at Facebook. Facebook was an amazing company even at it’s beginnings. But it’s success is largely because of ONE PERSON. Sheryl Sandberg. She was a former Chief of Staff for the Department of Treasury. She is an organizer. She’s so business minded that it puts other business minded people to shame.

Her drive and organizational skills is what took Facebook from being a multimillion dollar company to being a multibillion dollar company.

Organizational skills are often underrated in startups. Coders, Programmers, and Designers often get top billing. But in all honestly without a great business organizer many startups fail.

Over 90% of startups fail miserably because of a lack of an organizer.

2. Everyone Believes They Are A Hero

Another huge factor, and one I’ve seen play out a few times is what I call “The Hero Factor”. All too often among founders you want to be hero. The one to be successful because of some great breakthrough or achievement. In reality the most successful startups are often not because of heros. But because of consistent performers who show up every day and deliver on time, and ship product. It’s rarely because of some great breakthrough, and without a doubt it’s not because of some revolutionary mind, or a superstar hero.

Consistency wins often over talent

3. No One Is A Storyteller

So often Startups fail because they don’t know how to tell their story. Let’s take a look at a company that tells an amazing story.

37 Signals

37 Signals creates great products, but tells even better stories. Their homepage tells a story about their product. It sells their product from the very first impression. From the very start you can see that big companies, really successful companies rely on 37signals products to stay organized, be collaborative, and get connected.

They go on to chart their growth and evolution, and explain WHY they are in business and how their experiences has led them to great software that will help you succeed. Then they go on to sell a book to help you revolutionize a business.

At every turn they are masterful storytellers.

Often times great products go unnoticed because they don’t tell a story. Let’s take a look at a company that isn’t good at storytelling.

InDinero is a great little startup. A “Mint for small businesses”. At first glance at their homepage they do nothing to tell you a story. You wander around their website and there is no story to be found anywhere. The blog has a few articles, but none of them tell a story, or convince you that this product will help your business. There is no conviction, they lack a storyteller.

9 times out of 10 a startup will fail because they lack an effective storyteller.

4. No One Is Good At Acquiring Users

Many startups create amazing products. But have no success acquiring users. On the other hand many crappy products succeed but are geniuses and wizards at acquiring wizards. And then over time they create better products. Let’s look at a hot startup who did a great job acquiring users and what you can learn from them.

AirBNB tells a great story. They connect with their users. They tell visual stories, they highlight the best properties, they are also geniuses at acquiring users.

In their beginnings they leveraged gamed Craigslist to acquire new listings and users. Some consider it ethically questionable, some don’t like it. It’s a grey area. It’s not illegal. But they did it. And it worked for them. Today no one remembers it. It’s part of their past. But Airbnb did whatever it took to acquire new users, and create a successful product, and once they had success they won. Their really is no competition for them. What they provide is so unique that really no one else is doing it. And their success is largely because they were unafraid to acquire users and were masterful about it.

Now I’m not saying how they did it was right. But it worked. More often than not startups fail to acquire users because they are unafraid to invest in a decent content marketing strategy, they remain unorganized, and they lack a storyteller. And fail to convey the story of their product.

User Acquisition is reaching new people to tell your story. Your success hinges on it.

100% of startups will fail when they fail to acquire users.

5. YOU Are Afraid To Ask For Help

So you realize you have a great product, but you have no content marketing strategy, your user acquisition strategy is just so so, and isn’t producing hockey stick like results like you hoped. Your SEO firm has helped a little bit, but is expensive and results just aren’t paying off the way you hoped.

Far too often founders are afraid to ask for help. They would rather work longer hours, push themselves hard, devote more time on the product, than face the music. They need help acquiring users, they need help conveying a message. They need help telling a story.

100% of startups will fail when the ship is sinking and they fail to ask for help.

Why Your Blog Is Worthless

Derek Halpern has just written an epic post.

It’s the #1 reason why bloggers fail. And especially why small bloggers fail IMO. They create content and then they create more, they tweet it. But that’s it. They do nothing to grow their audience. It’s one thing we do different around here.

Too many companies blog useless dribble that no one reads and then they wonder why no one is paying attention. Instead if they wrote epic content, and shared just that.

Success would be write their waiting for them.

We create epic content for your business, then we share your content by posting guest posts on other sites in your niche. We are the content marketing engine that could. You spend time building your business and providing a kick ass service while we manage the content marketing on autopilot.

Every Day Is A New Beginning

It was about 12 years ago when I really began making money on the internet. That first time I really had no idea what I was doing. Over the years I’ve had a great opportunity to work with some real rockstars. The great impact any of those people had one is you have to great at telling a story, and you have to be consistent.

In today’s market, and in today’s environment writing, and content marketing can be more valuable than creating a great product. And consistency wins out almost 100% of the time. The age old adage that if you build it they will come doesn’t really work anymore. You have to have something that attracts people.

Blogging still attracts people. It does this through search traffic, it does this through audience building, it does this through platform building. Amazing content, coupled with effective linkbuilding, and social media sharing attracts a huge audience.

We’ve seen this with our own properties like PopCrunch. That’s why we built a service like Readable Content to give people our experience, our knowledge, and our skills of creating amazing content on the web.

This service is GUARANTEED to build your business like no other ad spend is going to. It’s about building an audience for your business.

And it’s about teaching YOU how to have success with content. Yes, we want use to use our service but more than that I wish YOU would have success by applying our wisdom in your business venture.

Every day is a new beginning. Another chance to convey your story, and be more consistent than yesterday.